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ITWAS Music — Music Experiences

We don't do events.
We build moments.

ITWAS Music is a brand of carefully curated music experiences. Every event is intentional — the lineup, the setting, the energy.

See Our Events
Live Events Curated Lineups Music Experiences ITWAS Music Intimate Venues Special Editions
Live Events Curated Lineups Music Experiences ITWAS Music Intimate Venues Special Editions
The Brand

Music experiences
built with intent.

ITWAS Music is the events arm of ITWAS.SPACE — a brand where every party has a concept, every lineup has a reason, and every night is worth remembering.

We don't chase volume. We build moments that define a scene. Each edition is a statement.

From It Was Matinee with 3SO to the upcoming ItWasMusic × OMV, each event brings music to a new setting.

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Brand Identity
ITWAS
Music
Curated music events under the ITWAS.SPACE umbrella.
Active · Est. 2026
Events

Music, people and unexpected places.

When
Jan.
2026
ItWasMusic · Edition 001
IT WAS
CHRISTMAS
The first ItWasMusic night: an intimate party with carefully selected music and a festive atmosphere.
Dulka — DJ Set
Sasha Pavel — DJ Set
When
5
July
ItWasMusic × 3SO
IT WAS
MATINEE
A paddleboard party created with 3SO, one of Romania’s most established festival brands.
Dulka — DJ Set
Dansen — DJ Set
Petro Riel — DJ Set
When
18
Oct.
Upcoming · ItWasMusic × OMV
ITWASMUSIC
× OMV
Dulka takes over the music at OMV Coposu. A first: a party hosted at a gas station.
Dulka — DJ Set
How We Think

Every detail is a decision.

01
Concept First
Every ITWAS event has a name, a theme, and an intention. Not just a party — a statement with a point of view.
02
Curated Lineup
Artists are selected for fit, not fame. We build lineups that flow — where one act makes the next one hit harder.
03
Quality Over Volume
Fewer events done exceptionally well. The ITWAS name carries weight — we intend to keep it that way.

Want to be
part of ITWAS?

Artists, venues, brands — if you see a fit with what we're building, let's talk.

Reach Out Back to ITWAS.SPACE