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· Creative Studio · Est. 2026

Where talent
becomes a brand.

ITWAS.SPACE is the creative umbrella for artist management, music experiences, and digital identity. Four divisions. One direction.

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The Studio

Four divisions.
One direction.

ITWAS.SPACE brings together artist management, music experiences, corporate production and ticketing.

01 — Management
ITWAS Management
Three artists. Selective by design. Long-term career building — booking, brand, and everything in between.
View Roster
02 — Music
ITWAS Music
A brand of curated music experiences. IT WAS CHRISTMAS was our first statement. More are coming.
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03 — Corporate
ITWAS Corporate
Corporate events, event services and technical production.
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04 — Tickets
ITWAS Tickets
Event information and digital tickets for It Was Music experiences.
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What We Are

The umbrella every
serious artist needs.

We bring artist management, music, corporate production and ticketing together under one creative umbrella.

ITWAS.SPACE is not a service provider. We're creative partners. We don't work with everyone — we work with the right ones.

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Artist Management

Long-term career strategy, booking, and brand building for three roster artists.

Music Experiences

Curated events under the ITWAS Music brand — concept-first, quality over volume.

Corporate Production

Creative services and technical production for memorable company events.

The Roster

Three artists. Three worlds.

Full Roster
Dulka
View Artist Profile ↗
DJProducer
Dulka
Efi
View Artist Profile ↗
DJSelector
Efi
Sasha Pavel
View Artist Profile ↗
DJLive Act
Sasha Pavel
We don't
make music.
We make
careers.

Talent is everywhere. What's rare is knowing how to build a brand around it, position it strategically, and make it last beyond the algorithm.

Start a Conversation See the Roster